As for the beauty myth and the use of chemical beauty products by women, I’ve seen women from my parents’ generation who look stunning and young even in their 50’s. They did not have the beauty products we have when they were in their 20’s and 30’s. So, then how do they look so fabulous at that age? It’s the fact that they are all working women who would go out and work in the world and maintained healthy life styles and diets, worked out, stayed active, kept open mind-sets. Also, I’ve never seen them wearing garish clothes. That’s probably the secret that makes older women look young and beautiful, going out to work, eating healthy, living healthy lifestyles, working out, being open-minded. It just so happens that none of the house wives I’ve seen look that good at that age. There, your whole case in favour of chemicals dismissed! The logic to staying young and beautiful is actually entirely different. Also, all of them are sophisticated and dignified, so that helps too.